The Surface appears to be a cross between a tablet and a PC, and Microsoft’s challenge now will be to educate the market as to why different is also better.

Microsoft Unveils Its First Surface Tablet

Microsoft Corp put its Surface tablet center stage at its Windows 8 launch event, hoping the sleek new device will spark a fightback against Apple Inc and Google Inc in the exploding mobile computing market.

Microsoft Unveils Its First Surface Tablet

With interest in traditional computers waning, the world’s largest software company is attempting to reinvent the Windows PC in a new format and directly challenge Apple’s all-conquering iPad.

Microsoft Unveils Its First Surface Tablet

The Surface is much taller than the iPad since Microsoft used a 10.6-inch screen to accommodate a wider keyboard and to provide more horizontal space for the software.

Microsoft Unveils Its First Surface Tablet

The Surface appears to be a cross between a tablet and a PC, and Microsoft’s challenge now will be to educate the market as to why different is also better.

Microsoft Unveils Its First Surface Tablet

The device is equipped with kickstand that pops out of the Surface back that props it like a tablet and a cover that, when opened, acts as a keypad to switch into desktop mode.

Microsoft Unveils Its First Surface Tablet

It’s twice the amount of storage as a competing tablet for the same price,” head of Microsoft’s Windows unit, Sinofsky said, comparing the entry level 32 GB Surface with the cheapest 16 GB model of Apple’s latest full-sized iPad, which both cost $499.

Microsoft Unveils Its First Surface Tablet

Panos Panay, head of the Surface project, demonstrated the tablet’s features, beaming video and music to other screens, showing off the ultra-thin cover that doubles as a keyboard, and hooking up a camera to the device’s USB port. He even dropped the device on the floor to demonstrate its durability.

Microsoft Unveils Its First Surface Tablet

A variety of Surface accessories are also available for purchase, including Touch Covers in five vibrant colors — black, white, magenta, cyan and red.

 

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